What is Progressive Web Apps (PWA) and who uses progressive Web Apps?

Progressive Web Apps


What is Progressive Web Apps (PWA) and who uses progressive Web Apps?

In this article, we will talk about Progressive Web Applications and how is it better from native mobile apps. After that, we’ll see the major benefits of PWA and who uses progressive web apps.

PWA has many users like MakeMyTrip, Bookmyshow, OLX, Pinterest and much more. It helps to become more user-friendly and gives users a great experience with the apps.

In the article on Progressive web apps (PWA), we’ll see how PWA is rapidly developing technology nowadays. Is this is supported by search engines like google, bing?. And how is it different from native mobile apps.



What is Progressive Web Apps?

The new technology which is (PWA) Progressive Web App is a web application like a mobile application that is stored directly on the mobile from the website.

PWA allows the website to be stored in the device that becomes an icon in the form of a website app, which feels like an app when we open it.

After the PWA icon of the website is created in the device, all the posts that are open over the Internet, are automatically stored in the post device which does not need an internet connection to read the second time.


Which is better: PWA or native mobile apps?


As regards to user-experience, PWA is easily to install directly from the browser and it takes less storage than the native mobile apps.

Also, native apps are covered by the commission in the market and the commission is up to 30%, whereas PWAs are free of any commission. PWAs are also helping to plan the reports and promotions. 

There are many advantages of PWAs over native mobile apps. You can see these key points to understand them easily.

There are some key characteristics that help to differentiate them in many ways.

Direct Installation

If we talking about installation then native mobile apps don’t support direct installation but we can direct install PWA without using the app store.

PWA is usually much smaller than native mobile apps, that’s why the installation is much faster in PWA.

User Acquisition Support

Moblie website users will be prompted with the banner to install the app. Native mobile has no user acquisition support.

Content of the App

In native mobile apps, the content of the app is not searchable while in PWA, each and every word can be founded in search engines.

The content can be shareable in PWA but on the other hand, content cannot be sharable in native mobile apps.

Notifications

This feature of notifications supports native mobile apps but ya this feature is available in PWA to push notification as well. 

Home screen icon

Yes, this feature is available for both in native mobile apps or PWAs. This helps users to open the app easily. It means user-friendly.

Offline mode

we can use both apps in offline mode and without Net connectivity.
Native apps and Progressive web apps both can work in offline mode.

Progressive Web Apps: Major benefits

1. No need to installation

If we compared to mobile applications then users have to install PWA’s, there are no long download times, and visitors are not routed through Google Play or the App Store, but directly downloading the app onto their device. 

It means that the progressive web app gets its own icon on phones and tablets, just like a mobile application, but without the need to go through the App Store submission process.


2. Offline mode

If there is no internet connection, websites are limited to be displayed perfectly. but if we talk about mobile apps are often self-contained, allowing users to browse the app when not online, which increasing the engagement and more availability. 

In offline mode, any information can be saved automatically during the last online access. The offline page can be display completed with a brand logo, some information and there even can be some effective features.


3. Improved performance

Progressive web apps are faster than mobile web apps because of the way that Progressive Web Apps works effectively faster due to the underlying technology caches and serves text, stylesheets, images and other content on the websites. 

It gives the result conversation, great user experience and retention rates benefit from the improved performance.



Who uses progressive Web Apps?

Flipkart

Flipkart is India’s largest e-commerce site. They updated their mobile site to a Progressive Web App which we say, Flipkart Lite.

They found that it is difficult to deliver an engaging web experience, especially because more than half of their users were browsing through flaky or 2G networks.

MakeMyTrip

MakeMyTrip is India’s leading online travel firm.

With the help of the Progressive Web App, it is easy for web and native app experience to users’ mobile browsers, increasing the company’s conversion rates and page load times and improving the overall user experience.

➤ Pinterest

Pinterest is a popular application that works like a ‘virtual corkboard.’  Users can find and curate images, recipes, videos, and products.


The Pinterest Progressive Web App enabled faster performance and higher user engagement on the mobile web, and significantly increased ad clickthroughs and time spent on the mobile web with the help of PWA.

BookMyShow

BookMyShow is the largest ticketing company in India.

They developed a Progressive Web App in 2017 and replace their mobile site to PWA. The change broadened its customer base and increased conversions.

OLX 

OLX is one of the largest online classified ads directories in Pakistan and India.

With over more than 80% of users on mobile, OLX recognized the need to focus on its mobile user experience. They noticed the growth of conversions from their native app, and there was a higher bounce rate among mobile web users because of slow loading ads and pages.

Last but not least, PWAs are going to replace native mobile apps soon. Because PWAs give the best user experience and it also helps to grow business as well. It can increase the conversion rate which has an important role to rank your website.

Author – Monika Prajapat

Leave a Comment